It feels a strange thing to say, but it’s the best way I can describe it…
I like building websites for companies that drive vans.
A varied client base
But I’ve started to notice a bit of a pattern throughout my work.
I really enjoy working with companies that drive vans.
The best results
I find that home service businesses, trades and ultimately businesses who provide a service in their the local area get the best results when we work together.
These types of businesses include (but are not limited to):
- Electrical Contracting
- Kitchen Design/Fit
- Bathroom Design/Fit
- Car Repair
- Plant Hire
- CCTV Installation
- Skip Hire
Why do ‘van driving businesses’ get the best results?
High demand online
Less competition online
Very generally speaking, the quality of their local competition’s online presence is lower than in other industries e.g. accountancy. I appreciate this is a huge generalisation but in my own experience, I’ve found it’s easier to break through online in these trades. So, with a conversion focused website design and a way for their website to be found in the search engines i.e. SEO or Google Ads, the results can be immense.
Local SEO (local search) is powerful
Almost all of the examples I listed above are businesses providing their services on-site in the local area. So for example, when you need a plumber, you’re likely to search for a ‘plumber near me’ or a ‘plumber in Kings Lynn’, meaning if these ‘van-driving businesses’ have a good local presence on Google it can be really effective to passively generate new leads and business.
A question for you
So, there you have it. I love working with van-driving businesses and now you know why.
But, my question to you is what would you refer to this business group/type as?
Let me know what you think by leaving a comment on this post.
If you drive a van and need a website I’m your man
Apologies for that ^, that was terrible.
But, hopefully, you get the point. I love working with businesses who provide a service on-site in the local area.